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April 23, 2012

DAILY: The struggle to be loved – corporate awareness of trademarks remains low

Filed under: Daily,In-house issues — Tags: — World Trademark Review @ 5:00 pm

The latest edition of World Trademark Review presents analysis of this year’s Global Trademark Benchmarking Survey. While there are a number of positives to take away from the findings, corporate awareness of trademarks remains a problem for many in-house teams.

World Trademark Review World Trademark Review

April 18, 2012

DAILY: The trailblazing corporate trademark teams revealed in awards shortlist

Filed under: Daily,In-house issues — Tags: — World Trademark Review @ 5:00 pm

Almost 1,500 nominations and two months of extensive research later, the shortlist for this year’s WTR Industry Awards can now be revealed. The awards recognise the vital work of in-house trademark counsel and identify those teams and individuals that are performing their functions to the highest standards. The winners will be announced next month at an exclusive reception in Washington DC.

World Trademark Review World Trademark Review

ARTICLE: Industry Awards 2012

Filed under: Article,Brand management,Counterfeiting,In-house issues — Tags: — World Trademark Review @ 5:00 pm

This year’s shortlist for the WTR Industry Awards spans
the whole spectrum of trademark-related activity. The
chief quality that nominees share is the ability to predict and react to the latest industry challenges

World Trademark Review World Trademark Review

ARTICLE: Global view

Filed under: Article,Brand,In-house issues,Private practice issues — Tags: — World Trademark Review @ 5:00 pm

For regular jurisdictional updates, see WTR Daily. Delivered straight to your inbox, WTR’s regular email news service provides legal updates, industry analysis and the editor’s pick of the best trademark content from around the globe

World Trademark Review World Trademark Review

ARTICLE: Inside Track: Estée Lauder and INTA

Filed under: Article,Brand strategy,In-house issues — Tags: — World Trademark Review @ 5:00 pm

Gregg Marrazzo, president of INTA and senior vice president and deputy general counsel at The Estée Lauder Companies, reveals how he tackles the challenges of overseeing a multi-brand portfolio

World Trademark Review World Trademark Review

ARTICLE: Trademark issues in product placement deals: your must-have clauses

Filed under: Article,Brand strategy,In-house issues — Tags: — World Trademark Review @ 5:00 pm

Television, film and online programme producers are offering increased opportunities to position products in their content. However, the practice of product placement is not without legal risk, requiring careful contractual drafting

World Trademark Review World Trademark Review

ARTICLE: Weathering the storm – assessing the resilience of the franchise model

Filed under: Article,In-house issues,National — Tags: — World Trademark Review @ 5:00 pm

In 2009, WTR presented an assessment of the franchise model and predictions of how it would fare during the recession. Three years on, the authors revisit the market, consider ing how their predictions fared and what has been learnt about the franchising business

World Trademark Review World Trademark Review

ARTICLE: Recovery time – the impact of economic conditions on trademark practice

Filed under: Article,Brand,Brand management,In-house issues,Trademark portfolio management — Tags: — World Trademark Review @ 5:00 pm

Since its launch in 2009, the Global Trademark Benchmarking Survey has revealed the brutal effects of the global economic downturn for trademark teams and counsel. This year, there are tentative signs of a rebound. But is all as it seems?

World Trademark Review World Trademark Review

April 2, 2012

DAILY: Top 10 trademark news stories for March

Filed under: Daily,In-house issues,Internet issues,Private practice issues — Tags: — World Trademark Review @ 5:00 pm

It is no surprise, with the application window open and the ICANN community meeting in Costa Rica, that the most-read story on WTR in March centred on the expanding online world.

World Trademark Review World Trademark Review

March 19, 2012

DAILY: In-house counsel – have your say on the legal services market

Filed under: Daily,In-house issues,Private practice issues — Tags: — World Trademark Review @ 5:00 pm

The second edition of the World Trademark Review 1000 – The World’s Leading Trademark Professionals is now available to access online, providing a one-stop source of reference for anyone seeking superlative trademark legal services. Research is currently underway for the third edition, and WTR is seeking feedback from in-house counsel on the legal services they receive from external counsel. Participate now and receive a free copy of the 2013 edition.

World Trademark Review World Trademark Review

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