Drawing on 17 years’ in-house experience at Sun Microsystems and Intel, Anne Gundelfinger explains how to effectively build, manage and optimise the inhouse trademark function

World Trademark Review World Trademark Review

This year’s Global Benchmarking Survey reveals the
changing fee structures of trademark legal services
and where brand owners are expecting more of their
external counsel. For exclusive statistics and
enlightening opinions, read on

World Trademark Review World Trademark Review

At the Foster’s Group, intellectual property is
embedded into the corporate DNA. For IP director
Owen Malone, this approach reflects the global trend
towards recognising the commercial role that
intellectual property plays

World Trademark Review World Trademark Review