There was an interesting consumer protection suit filed by the Pennsylvania Attorney General (”AG”) recently.  It seems that Waltham, Massachusetts resident Areg A. Sakanyan, who was operating a website,  www.unclaimedmoney.us.com, to supposedly help people locate unclaimed money, didn’t provide the advertised service.

     According to the AG, the site lured consumers to conduct an initial free search and then enticed them to purchase a “membership” for $24.95 which would give them the details they needed to claim any assets that the search uncovered.  The problem was that everyone apparently qualified for unclaimed assets—even superheroes and cartoon characters.  When the AG’s undercover investigators input names such as “Batman” and “Wily E. Coyote,” the site stated that they had multiple unclaimed assets waiting for them.  Not surprisingly, no details or information about a person’s supposed unclaimed assets were ever provided by the site once the $24.95 fee was paid.

     In many ways, this is a standard type of consumer action that one would expect an AG to undertake:  A service was advertised, money was paid, and nothing was provided.  What was interesting, however, was one of the disclosures that the site allegedly failed to make.  According to the AG, the site—among other things—failed to inform consumers that its unclaimed money database is based upon publicly available sources which could generally be accessed without charge.   

     While this was just one part of the AG’s complaint, it’s somewhat troubling if the AG is attempting to establish precedent that a for-profit content or database website would have to make disclosures that its information is available from free public sources.  The internet is replete with such services.  For example, while many lawyers can find cases, statutes, and other public records for free, for-profit services such as Westlaw and Lexis provide the same service for what can sometimes be a hefty fee.  Would a disclosure be warranted in this instance?  Perhaps not just yet . . . .

      Again, given some of the overtly fraudulent conduct alleged in the AG’s complaint, this is only one small part of the action.  But all AGs are given a great deal of discretion when deciding to pursue those businesses that it deems to be engaging in unfair or deceptive practices.  And most businesses settle or fold once the AG has them in its sights, especially given the lengthy and expensive proceedings that can ensue, as well as all of the negative publicity that such actions generate.  The proverbial “slippery slope” gets even slipperier if aggressive and politically-motivated AGs (i.e., those seeking higher office) are specifically looking for “high value targets” upon which to focus their energies.  And failure to put appropriate disclaimers on a site are particularly easy targets to pursue.